Putting Making In The Spotlight
America's Greatest Makers Email Marketing Program
Background: Intel has been a long-time supporter of innovation and with the interest in using technology, naturally supported the Maker community. In 2016, Intel sponsored America's Greatest Makers. The project featured a digital channel and the live reality TV competition that aired on TBS.
The Project: I managed the email marketing program from end-to-end. I developed the strategy that laddered up into the overall program strategy. I managed the content strategy, wrote the copy, selected images, built the emails, and reported results.
I used Trellow to manage the email editorial calendar. I was able to get a visual to share with stakeholders and plan out the series of emails and make updates visually, with ease.
